You might want to check out this blog at longtail.com...it's by this guy named Chris Anderson who is exploring the idea of content that is free...or that will not necessarily gain massive amounts of money in a short period, but over a longer period the smaller amounts will add up to more than what the big hit will be. If that makes sense. :) With companies no longer being able to spend tons of money on lots of different projects to wait for the one that will hit big/bring in the $$ and make up for the ones that lose it. Basically it's the new business model.
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