Check out this NY Times article "Advertisters Show Interest in iPad" by Stephanie Clifford. It details the interest of advertisers for buying space on the iPad, released on April 3. One thing that struck me about the article was that Chase Sapphire bought the first 60 of advertising for advertising in the New York Times app. They target a high-end market. They are smart to be doing this because the only people who will have an iPad are those with money, a representation of their target market.
FedEx is also taking a strong stance in this -- and say that being included in the initial phase of a new product is extremely beneficial to the advertiser. Especially if the product has as much interest as the iPad.
The only problem is the lack of flash ability in the iPad. This is a definite negative, both for advertisers and those creating apps. Adaptation is necessary, but this pays off in being among the first advertisers on this new technology.
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