It's important to realize what type you are using - and what it conveys to the audience. A NYT article explains some blunders done by television shows and architectural signage. Especially to experts, these typeface mistakes can be grating. And to those that are not experts, it can create an aura that is not intended.
I used optima for my powerpoint presentation, a typeface that was not quite right. It did not give the presentation the look and feel that should have been given the subject. It's important to give consideration to these details, not just pick a random typeface. It should reflect the content of the piece as well.
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